Dear Constant Reader,
One of the less glamourous aspects of burlesque is promotion. I mean, it’s fun to come up with ads and promo images, but actually using them and reaching people is less than exciting.
Over the years tried all different ways of reaching people — putting up posters and handing out postcards, posting announcements on local calendars and groups, running ads in local newspapers and magazines, even radio spots, and of course, sending email to our mailing list.
These days social media rules over everything and yet makes it harder to reach anyone. Not only is there a murky algorithm controlling who gets to see what, but there are strange rules which change, it seems, from minute to minute, about what kind of picture you can use, how much text, which hashtags or else be shadow banned or outright banned. No one will see your post unless you boost it as an ad, but so often burlesque ads are just rejected out of hand. It’s exhausting and frustrating. Makes one wonder in a paranoid fashion if people don’t care about your event or if they just aren’t seeing your promo.
Everybody involved in the show has to pitch in a do some kind of promotion. It’s part of the show, just like rehearsing or costuming. Even I, the prima diva, have spent hours tramping around in the rain or the cold or the sun, asking stores and restaurants if they’ll hang up a poster.
Look at this cute ad Devastasia made for our upcoming show!
How do you, Constant Reader, promote your shows? What methods do you find most effective?
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Oh, The Glamourous Life! 
Nothing has furthered my business than doing shows and putting my face in front of people. Do you perform at Arisia or any of the other local sci-fi fantasy cons?
Also, I put out a guestbook, and actually sometimes remember to update it😬